Nintendo to Have Switch Pre-Launch Event at "Unexpected Places" Around the U.S.

John Cena to Greet Visitors at the First Stop in the California Desert

As part of the pre-launch celebration events for the Nintendo Switch, Nintendo announced this morning that it is having "Switch and Play" events in three different "unexpected" locations across the U.S. John Cena will be the host of the first location in California. Here are more details from Nintendo's press release:

"To showcase this unprecedented new style of console gaming on the go, Nintendo is showcasing the versatility of Nintendo Switch across the country with highly visual, interactive living room-inspired spaces in places you would never expect, bringing surprises to every stop. The first Nintendo Switch experience will pop up in the desert at Blue Cloud Movie Ranch on Feb. 23. Invited guests will get the chance to enter the interactive space and experience different Nintendo Switch games, as well as delight in the novelty of playing these games in a completely unexpected locale.


To make the first stop even more exciting, John Cena will be the special guest at this location. As a WWE Superstar and actor who is as versatile as the Nintendo Switch console itself, the performer (and Nintendo fan) Cena is the perfect person to kick off this unique tour. Known for his charisma and family-friendly appeal, John Cena will showcase the face-to-face off-TV functionality of 1-2-Switch, a Nintendo Switch launch game that features hilarious activities like milking a cow and participating in a Wild West duel. Cena will play the game with invited fans and YouTube influencers, highlighting how fun it is to play 1-2-Switch using the innovative new Joy-Con controllers.


The second Nintendo Switch experience will pop up in Aspen, Colorado, on Feb. 27 at the popular Snowmass ski resort. Again, the unexpected location highlights that Nintendo Switch games can be played anywhere – even somewhere as remote as the side of a snowy mountain!


The final stop on the Nintendo Switch journey will be in Madison Square Park in New York on launch day, March 3. Surrounded by excited fans and curious onlookers, the event will kick off a new era in Nintendo gaming. Two famous (and super) brothers named Mario and Luigi will also attend the final event to celebrate launch day.


'The upcoming launch of the unique Nintendo Switch console calls for a unique series of celebrations,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “These unexpected locations perfectly highlight the features of the new system, as well as provide one-of-a-kind surprise-and-delight moments that Nintendo does best.' Each of these Nintendo Switch experiences will be an absolute spectacle, featuring visuals that remind people of home gaming, but set in wildly unexpected places. Seeing these familiar settings set against dazzling backdrops like the open desert, snowy mountains and bustling city will drive home how Nintendo Switch transforms any space into a place to play.


The specific times and locations for each event are as follows:


The Desert – Invite only

Feb. 23, 8:30 a.m.-4 p.m. PT

Blue Cloud Movie Ranch

20019 Blue Cloud Rd.Santa Clarita, CA 91390


Aspen – Open to the public

Feb. 27, 8:30 a.m.-4:30 p.m. MT

Snowmass Village

45 Village Square

Snowmass Village, CO 81615


New York – Open to the public

March 3, 9 a.m.-5 p.m. ET

Flatiron Plaza

Broadway between 23rd and 24th St.

New York, NY"

Will you be able to attend any of these locations? Let us know in the comments below. Nintendo Switch launches March 3rd.

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